Founder Fundamentals: How to make your website more profitable

$500.00 USD

Does it feel like Google and Amazon are out to get you? That everything to do with online business is pay for play? Have you tried all the "hacks" only to be in the same place you were? Does it feel like you can't catch up to your media spend or that decent margins are impossible online?
That's all about to change.
This is a no BS guide to how the internet actually works (at the algorithm level) and how to use that information to your (profitable) advantage.
Katharine McKee has almost two decades of experience building end to end digital commerce pillars for companies large and small. She has created over $200MM in incremental revenue for her clients and has an average of 600% profitable sales growth per client. Join this course where she will take you through the back end of how the algorithms really work and how to position your website to take advantage of them.

In this training course, you will learn:

  • Why the D2C playbooks you’ve seen haven’t worked for you and how to address that
  • How to index for a search engine (it’s not just about keywords!)
  • How to find blind spots in your addressable market so you can meet your customer's actual needs and sell more product
  • How to scale without spending

 

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What People Are Saying:

The importance of SEO is talked about frequently, but in this class I learned that what’s most important is understanding the actual algorithms and the placement of wording on your site. The class was easy to understand and really actionable. In addition, the exercises & homework we went through gave me very clear insight about the updates I needed to make on our site.

Once I took this class, I changed our site headers immediately and worked on updated copy to fix the homepage and all of our Product Detail Pages. There were so many helpful & actionable tips in each module of this course.

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